Thirty years of trusted media relationships. One call that changes everything. If you want your story on the news, hire the person already tapped into every outlet that matters.
Get in touchRosario Peña is a Houston-based publicist with over two decades of entertainment publicity experience — from regional film releases and major studio campaigns to pop culture conventions, Broadway, and beyond.
She built her foundation at Reinhart Marketing and Public Relations, handling regional publicity for Miramax, Lionsgate, Focus Features, Fox Searchlight, and more across Texas, Louisiana, Arkansas, Mississippi, and beyond. She coordinated press tours and personal appearances for talent including Johnny Depp, Ryan Reynolds, Kristen Stewart, Dakota Fanning, and Robert Rodriguez.
From 2012 to 2016 she served as Director of Media Relations for Comicpalooza, growing it into the largest pop culture convention in Texas. She has since worked conventions, film projects, theatrical productions at Carnegie Hall, and events across the country.
Most people who don't understand how media relations works won't see the value — until they see the coverage. The ones who do understand? They call Rosario their secret weapon.
"She's our secret weapon."— Chris Carson, CEO & Founder, Silverback Events LLC
From grassroots to the largest pop culture convention in Texas. Rosario knows how to build buzz before, during, and after your event — local, regional, and national coverage.
Coordinating media around celebrity appearances requires trust on both sides of the press credential. Rosario has managed press days and mini junkets for A-list talent across major markets.
Press days & mini junkets include: Spy Kids, Sin City, The Runaways, Insidious
Special appearances: Johnny Depp (The Rum Diaries), Dave Chappelle (Block Party)
Talent tours: Kristen Stewart, Dakota Fanning, Ryan Reynolds, Anthony Mackie, Alexa PenaVega, Jane Seymour, Robert Rodriguez & more
Regional film campaigns, mini press junkets, festival premieres, and press tours — executed across multiple U.S. markets with distributors from Miramax to IFC Films.
Getting a new brand noticed takes more than a press release. It takes relationships built over decades and the instinct to know what editors want.
Over a decade of regional film publicity across the South and Southwest. Studio clients included Miramax, Lionsgate, Fox Searchlight, Focus Features, IFC Films, and Paramount Classics.
Director of Media Relations. Grew the convention into the largest pop culture event in Texas through local, regional, national, and international coverage — press junkets, on-site TV interviews, and talent coordination.
Developed and executed publicity strategy for the growing anime convention. Secured placements in Houston Chronicle, MSN.com, and additional major outlets, driving measurable attendance growth.
Media outreach for a new musical at Carnegie Hall during Broadway's reopening. Secured coverage in Page Six, Theater Pizzazz, and Broadway World.
National media campaign spanning Houston, Philadelphia, and Boston. Secured major network coverage driving measurable ticket sales across all three markets.
Talent appearances and media coordination for actors. Coverage secured from Houston Chronicle, Houston Press, KRIV-TV Fox, KODA-FM, KUHF-FM, KRBE-FM, and BBC America.
Rosario works with journalists, producers, bloggers, and influencers across every beat. If you cover entertainment, events, pop culture, or lifestyle — introduce yourself and she'll keep you in mind when the right story comes along.
Hire someone already tapped into the pulse of every outlet that matters. Rosario reviews every inquiry personally.
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Media coverage is never guaranteed or promised. Rosario Peña provides professional publicity services and media outreach on your behalf — however, all editorial decisions rest solely with the media. What gets covered, when, and how is ultimately at the discretion of each outlet.